“Colour, Clarity, Carat and Cut are vital when determining the quality of a diamond. These quality categories contain information such as inclusions, weight, shape and cloudiness. All of these factors affect the stone’s visual appearance and price.”
Our diamonds are color graded in GIA laboratories, compared to round brilliant diamonds called master stones. The clearer the diamond, the higher the value. The whitest, most desirable and highest rated color grade is D. The diamond’s color impact could be lowered or concealed by other features, such as clarity and fluorescence.
Clarity comprises the stone’s imperfections, also known as inclusions. The less imperfections a diamond has, the higher the clarity grade. It is extremely unlikely for a diamond to be entirely flawless, as almost all include trace minerals or other internal features affecting their clarity rating. In fact, flawless diamonds are so extraordinary, many jewellers have never even seen one.
The carat is the diamond’s most popular feature and refers to the stone’s weight. Unlike popular beliefs, the carat doesn’t necessarily reflect the value, nor the apparent size. Size varies depending on other diamond aspects, such as cut and shape. However, larger diamonds are rarer than smaller ones, therefore are valued higher. Use the interactive guide below to demonstrate the size in mm of different carat weights for each shape of diamond.
The diamond’s cut is the most significant of all features. It refers to the stone’s shape viewed from above and affects its brilliance and light dispersion. Diamond cutting requires absolute precision and superb craftsmanship – perhaps it is one of the most important processes in the art of making diamond jewellery. Understanding how the cut works to capture and reflect light is the key to finding the perfect diamond engagement ring.
All I want is You.
All I want is You.
All I want is you.
Explore the magic of Elemente Jewellery, London's premier diamond store, where each unique piece tells a story of love, crafted with passion and trend-setting design.
To customise your jewellery, you can choose from diamond shapes, setting styles, and precious metals. Elemente Jewellery offers design consultations to help you create a piece that perfectly suits your vision and style.
When purchasing diamond jewellery, expect guarantees such as a certificate of authenticity for the diamonds, a warranty covering craftsmanship, and a comprehensive return policy to ensure you are delighted with your investment.
Maintaining diamond jewellery involves regular cleaning using a soft brush and mild soap solution, avoiding exposure to harsh chemicals, and storing each piece separately in a soft-lined jewellery box to prevent scratches.
When it comes to luxury jewellery, Elementé has you covered.
With our timeless designs and a vast selection of eye-catching pieces, you’ll be stepping out in style and showing off your newest set of impeccable diamonds. Finding luxury jewellery you adore has never been easier with the Elementé experience.
Trust. Devotion. Fire Within.
In shades of deep wine and flame, Garnet sparks loyalty and kindles courage. A stone for hearts that protect, and souls that shine through shadows.
Calm Spirit. Sacred Balance.
With its soft violet glow, Amethyst soothes the mind and opens the heart. It’s a sanctuary in stone, guarding peace and inner grace.
Sea Whisper. Crystal Clarity.
Clear as tide and true as breath, Aquamarine carries the calm of oceans. It speaks of safe journeys, quiet bravery, and still minds.
Forever Flame. Pure Light.
Eternal and unyielding, the Diamond is love crystallized. It holds memory, promise, and the brilliance of unwavering devotion.
Verdant Bloom. Inner Wealth.
Lush and alive, the Emerald is rebirth in gem form — a sacred green that nurtures prosperity, vision, and emotional clarity.
Light Shifter. Joy Bringer.
Rare and wondrous, Alexandrite dances between day and dusk. It reflects the duality of life — growth, grace, and the magic of change.
Quiet Wisdom. Gentle Purity.
Formed in patience, pearls whisper of serenity. Their soft shimmer honors truth, love, and the beauty of simplicity.
Mystic Glow. Inner Knowing.
Moonstone holds the moon’s secret — a quiet guide for dreamers. It awakens intuition, healing, and feminine strength.
Flame of the Heart. Fierce Love.
Bold and unrelenting, Ruby pulses with vitality. A symbol of passion and power, it celebrates life lived in full color.
Summer Light. Renewal.
Bright as morning dew, Peridot is hope reborn. A guardian against gloom, it invites laughter, growth, and inner light.
Hidden Star. Joy Restored.
Often misunderstood, Spinel shines quietly. It carries resilience, emotional recovery, and the quiet joy of starting over.
Royal Mind. Sacred Truth.
Deep and ancient, Sapphire reflects wisdom. It anchors loyalty and protects the spirit with its noble calm.
Dreamlight. Transformation.
Opal carries a painter’s soul — shifting, shimmering, sparking change. It inspires the artist within and frees the spirit to imagine.
Heart Aligned. Soul Balanced.
In every color, Tourmaline speaks of compassion. It heals division, balances energy, and encourages emotional bravery.
Golden Joy. Abundance Flow.
Citrine radiates sunshine from within. It attracts success, lifts the spirit, and celebrates a life of gratitude and glow.
Enduring Grace. Insightful Light.
Whether golden, blue, or pink — Topaz is clarity in color. It strengthens the will and opens the path to purpose.
Sacred Sky. Peace Within.
Turquoise is the voice of ancient winds — a healer, a protector, a reminder of harmony in the chaos.
Awakening Soul. Deep Wonder.
With every hue of twilight, Tanzanite brings awareness. It’s a stone for transitions — one of evolution, elevation, and new beginnings.
Celestial Energy. Grounded Glow.
Brilliant and pure, Zircon is light in motion. It energizes the spirit while keeping the soul rooted in strength.
