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Diamond Buying Guide

How To Choose A Perfect Diamond ?

“Colour, Clarity, Carat and Cut are vital when determining the quality of a diamond. These quality categories contain information such as inclusions, weight, shape and cloudiness. All of these factors affect the stone’s visual appearance and price.”

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Choosing Your Diamond Online ?

Whether you're browsing in-store or exploring online, Elementé is committed to guiding you through every step of the diamond selection process. We understand that in-store appointments may not always be convenient, so we've crafted a user-friendly guide to help you choose your perfect diamond effortlessly on our website.

How To Find Your Diamond ?

Clarity comprises the stone’s imperfections, also known as inclusions. The less imperfections a diamond has, the higher the clarity grade. It is extremely unlikely for a diamond to be entirely flawless, as almost all include trace minerals or other internal features affecting their clarity rating. In fact, flawless diamonds are so extraordinary, many jewellers have never even seen one.

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The 4C’s Of Diamonds
1. Diamond Carat Weight

Uncover the weight and size of diamonds. Discover how carat weight influences the appearance and value of a diamond, and find the perfect balance between size and quality.

2. Diamond Color

Delve into the mesmerizing world of diamond colors. Explore the spectrum from colorless to fancy colors, understanding how subtle variations can impact a diamond's beauty and value.

3. Diamond Clarity

Discover the flawless transparency and brilliance of diamonds. Explore the internal characteristics that define a diamond's clarity grade, from flawless to included.

4. Diamond Cut

Experience the captivating sparkle and fire of diamonds. Learn about the intricate art of diamond cutting, from the precision of facets to the proportions that unleash their brilliance.

Diamond Certification

Diamond certification is a crucial step in the diamond buying process. These independent evaluations, conducted by reputable gemological laboratories, provide an unbiased assessment of a diamond's quality, including its 4C's (clarity, cut, color, and carat weight). By obtaining a certified diamond, you gain assurance of its authenticity, value, and the confidence that you're making an informed investment in a truly remarkable gem.

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Diamond Guide

The 4C’s

“Colour, Clarity, Carat and Cut are vital when determining the quality of a diamond. These quality categories contain information such as inclusions, weight, shape and cloudiness. All of these factors affect the stone’s visual appearance and price.”

Color

Our diamonds are color graded in GIA laboratories, compared to round brilliant diamonds called master stones. The clearer the diamond, the higher the value. The whitest, most desirable and highest rated color grade is D. The diamond’s color impact could be lowered or concealed by other features, such as clarity and fluorescence.

Clarity

Clarity comprises the stone’s imperfections, also known as inclusions. The less imperfections a diamond has, the higher the clarity grade. It is extremely unlikely for a diamond to be entirely flawless, as almost all include trace minerals or other internal features affecting their clarity rating. In fact, flawless diamonds are so extraordinary, many jewellers have never even seen one.

Carat

The carat is the diamond’s most popular feature and refers to the stone’s weight. Unlike popular beliefs, the carat doesn’t necessarily reflect the value, nor the apparent size. Size varies depending on other diamond aspects, such as cut and shape. However, larger diamonds are rarer than smaller ones, therefore are valued higher. Use the interactive guide below to demonstrate the size in mm of different carat weights for each shape of diamond.

Cut

The diamond’s cut is the most significant of all features. It refers to the stone’s shape viewed from above and affects its brilliance and light dispersion. Diamond cutting requires absolute precision and superb craftsmanship – perhaps it is one of the most important processes in the art of making diamond jewellery. Understanding how the cut works to capture and reflect light is the key to finding the perfect diamond engagement ring.

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On the secondary:

To bring your diamond back to life and make it sparkle, fill a recipient with warm to hot water, add washing up liquid and let the diamond item soak for 20-40 minutes.

Brush the stones with the help of a soft-bristled toothbrush. Make sure you brush the lower part of the diamond as a lot of dirt can build up around the base of the item where the diamond is mounted. Once you’re happy your diamond item is clean, rinse it under warm, running water.

To dry off your rings, you can use a cotton or linen cloth. These materials will not scratch the metal as paper towels would. You can also let your diamond ring air dry.

HOW OFTEN SHOULD YOU CLEAN YOUR DIAMOND RINGS?

The process of cleaning your diamond rings can be repeated once a week to help you keep the oils and products from building up. However, it is recommended that twice a year you take your item to get professionally cleaned by a jeweller. A professional has all the necessary equipment and the skills needed to renew your jewellery. They will also be able to check if your diamond item is broken or has any damage that needs repairing.

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    • 14K Rose Natural Pink Tourmaline & Pink Enamel Hinged 11 mm Hoop Earrings
      14K Rose  Natural Pink Tourmaline & Pink Enamel Hinged 11 mm Hoop Earrings

      14K Rose Natural Pink Tourmaline & Pink Enamel Hinged 11 mm Hoop Earrings

      £793 Excl. VAT
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      14K Rose .04 CTW Natural Diamond Butterfly Earrings

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      14K Rose Cultured White Freshwater Pearl & .025 CTW Natural Diamond Hoop Earrings

      14K Rose Cultured White Freshwater Pearl & .025 CTW Natural Diamond Hoop Earrings

      £1,165 Excl. VAT
    • 14K Rose Cultured White Freshwater Pearl 14 mm Huggie Hoop Earrings
      14K Rose Cultured White Freshwater Pearl 14 mm Huggie Hoop Earrings

      14K Rose Cultured White Freshwater Pearl 14 mm Huggie Hoop Earrings

      £1,065 Excl. VAT
    • 14K Rose Cultured White Freshwater Pearl 14.9 mm Hoop Earrings
      14K Rose Cultured White Freshwater Pearl 14.9 mm Hoop Earrings

      14K Rose Cultured White Freshwater Pearl 14.9 mm Hoop Earrings

      £850 Excl. VAT
    • 14K Rose Cultured White Freshwater Pearl 15.5 mm Huggie Hoop Earrings
      14K Rose Cultured White Freshwater Pearl 15.5 mm Huggie Hoop Earrings

      14K Rose Cultured White Freshwater Pearl 15.5 mm Huggie Hoop Earrings

      £1,245 Excl. VAT
    • 14K Rose Cultured White Freshwater Pearl 30.3 mm Hoop Earrings
      14K Rose Cultured White Freshwater Pearl 30.3 mm Hoop Earrings

      14K Rose Cultured White Freshwater Pearl 30.3 mm Hoop Earrings

      £1,366 Excl. VAT
    • 14K Rose Natural Blue Sapphire & 1 1/4 CTW Natural Diamond Hoop Earrings
      14K Rose Natural Blue Sapphire & 1 1/4 CTW Natural Diamond Hoop Earrings

      14K Rose Natural Blue Sapphire & 1 1/4 CTW Natural Diamond Hoop Earrings

      £2,215 Excl. VAT
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      14K Rose Natural Blue Sapphire Huggie Earrings

      14K Rose Natural Blue Sapphire Huggie Earrings

      £707 Excl. VAT
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      14K Rose Natural Pink Tourmaline & 1/2 CTW Natural Diamond 17.2 mm Hoop Earrings

      14K Rose Natural Pink Tourmaline & 1/2 CTW Natural Diamond 17.2 mm Hoop Earrings

      £2,943 Excl. VAT
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      14K White Cultured White Freshwater Pearl & 1/4 CTW Natural Diamond Hoop Earrings

      14K White Cultured White Freshwater Pearl & 1/4 CTW Natural Diamond Hoop Earrings

      £2,171 Excl. VAT
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      14K White Cultured White Freshwater Pearl 14 mm Huggie Hoop Earrings

      14K White Cultured White Freshwater Pearl 14 mm Huggie Hoop Earrings

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    • ENGAGEMENT RINGS
      • Shop By Shape
        • Round
        • Oval
        • Cushion
        • Emerald
        • Radiant
        • Pear
        • Heart
        • Shop All
      • Design Your Own Ring
        • Start With Setting
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      • Engagement Ring Guide
        • Know about Engagement Rings
        • Precious Metal guide
        • Ring Size Guide
    • Wedding Bands
      • Women
        • Women’s Wedding bands
        • Eternity Bands
      • Men
        • Men’s Wedding bands
        • Textured Bands
      • Wedding Band Guide
        • Discover Wedding Bands
    • DIAMONDS
      • Natural Diamonds
        • Round
        • oval
        • cushion
        • emerald
        • princess
        • radiant
        • pear
        • marquise
        • asscher
        • heart
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        • round
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      • Diamond Guide
        • Know about Diamonds
    • JEWELLERY
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    Birthstone Guide

    14K Rose  Natural Pink Tourmaline & Pink Enamel Hinged 11 mm Hoop Earrings

    January | Garnet

    Trust. Devotion. Fire Within.
    In shades of deep wine and flame, Garnet sparks loyalty and kindles courage. A stone for hearts that protect, and souls that shine through shadows.

    14K Rose  Natural Pink Tourmaline & Pink Enamel Hinged 11 mm Hoop Earrings

    February | Amethyst

    Calm Spirit. Sacred Balance.
    With its soft violet glow, Amethyst soothes the mind and opens the heart. It’s a sanctuary in stone, guarding peace and inner grace.

    14K Rose  Natural Pink Tourmaline & Pink Enamel Hinged 11 mm Hoop Earrings

    March | Aquamarine

    Sea Whisper. Crystal Clarity.
    Clear as tide and true as breath, Aquamarine carries the calm of oceans. It speaks of safe journeys, quiet bravery, and still minds.

    14K Rose  Natural Pink Tourmaline & Pink Enamel Hinged 11 mm Hoop Earrings

    April | Diamond

    Forever Flame. Pure Light.
    Eternal and unyielding, the Diamond is love crystallized. It holds memory, promise, and the brilliance of unwavering devotion.

    14K Rose  Natural Pink Tourmaline & Pink Enamel Hinged 11 mm Hoop Earrings

    May | Emerald

    Verdant Bloom. Inner Wealth.
    Lush and alive, the Emerald is rebirth in gem form — a sacred green that nurtures prosperity, vision, and emotional clarity.

    14K Rose  Natural Pink Tourmaline & Pink Enamel Hinged 11 mm Hoop Earrings

    June | Alexandrite

    Light Shifter. Joy Bringer.
    Rare and wondrous, Alexandrite dances between day and dusk. It reflects the duality of life — growth, grace, and the magic of change.

    14K Rose  Natural Pink Tourmaline & Pink Enamel Hinged 11 mm Hoop Earrings

    June | Pearl

    Quiet Wisdom. Gentle Purity.
    Formed in patience, pearls whisper of serenity. Their soft shimmer honors truth, love, and the beauty of simplicity.

    14K Rose  Natural Pink Tourmaline & Pink Enamel Hinged 11 mm Hoop Earrings

    June | Moonstone

    Mystic Glow. Inner Knowing.
    Moonstone holds the moon’s secret — a quiet guide for dreamers. It awakens intuition, healing, and feminine strength.

    14K Rose  Natural Pink Tourmaline & Pink Enamel Hinged 11 mm Hoop Earrings

    July | Ruby

    Flame of the Heart. Fierce Love.
    Bold and unrelenting, Ruby pulses with vitality. A symbol of passion and power, it celebrates life lived in full color.

    14K Rose  Natural Pink Tourmaline & Pink Enamel Hinged 11 mm Hoop Earrings

    August | Peridot

    Summer Light. Renewal.
    Bright as morning dew, Peridot is hope reborn. A guardian against gloom, it invites laughter, growth, and inner light.

    14K Rose  Natural Pink Tourmaline & Pink Enamel Hinged 11 mm Hoop Earrings

    August | Spinel

    Hidden Star. Joy Restored.
    Often misunderstood, Spinel shines quietly. It carries resilience, emotional recovery, and the quiet joy of starting over.

    14K Rose  Natural Pink Tourmaline & Pink Enamel Hinged 11 mm Hoop Earrings

    September | Sapphire

    Royal Mind. Sacred Truth.
    Deep and ancient, Sapphire reflects wisdom. It anchors loyalty and protects the spirit with its noble calm.

    14K Rose  Natural Pink Tourmaline & Pink Enamel Hinged 11 mm Hoop Earrings

    October | Opal

    Dreamlight. Transformation.
    Opal carries a painter’s soul — shifting, shimmering, sparking change. It inspires the artist within and frees the spirit to imagine.

    14K Rose  Natural Pink Tourmaline & Pink Enamel Hinged 11 mm Hoop Earrings

    October | Tourmaline

    Heart Aligned. Soul Balanced.
    In every color, Tourmaline speaks of compassion. It heals division, balances energy, and encourages emotional bravery.

    14K Rose  Natural Pink Tourmaline & Pink Enamel Hinged 11 mm Hoop Earrings

    November | Citrine

    Golden Joy. Abundance Flow.
    Citrine radiates sunshine from within. It attracts success, lifts the spirit, and celebrates a life of gratitude and glow.

    14K Rose  Natural Pink Tourmaline & Pink Enamel Hinged 11 mm Hoop Earrings

    November | Topaz

    Enduring Grace. Insightful Light.
    Whether golden, blue, or pink — Topaz is clarity in color. It strengthens the will and opens the path to purpose.

    14K Rose  Natural Pink Tourmaline & Pink Enamel Hinged 11 mm Hoop Earrings

    December | Turquoise

    Sacred Sky. Peace Within.
    Turquoise is the voice of ancient winds — a healer, a protector, a reminder of harmony in the chaos.

    14K Rose  Natural Pink Tourmaline & Pink Enamel Hinged 11 mm Hoop Earrings

    December | Tanzanite

    Awakening Soul. Deep Wonder.
    With every hue of twilight, Tanzanite brings awareness. It’s a stone for transitions — one of evolution, elevation, and new beginnings.

    14K Rose  Natural Pink Tourmaline & Pink Enamel Hinged 11 mm Hoop Earrings

    December | Zircon

    Celestial Energy. Grounded Glow.
    Brilliant and pure, Zircon is light in motion. It energizes the spirit while keeping the soul rooted in strength.